Fashion Stylist and Fashion Branding - 301
10 hour module | 5 days @ 2 hours | Synchronous online 10 hours of asynchronous work assignments for students
Cycle 1 - Meeting Dates & Times June 14th - 18th 1pm-3pm
Cycle 2 - Meeting Dates & Times July 12th - 16th 1pm-3pm
Have you ever wondered how fashion designers come up with successful designs and collections? Learn to track and interpret fashion trends to develop new looks for a target consumer. Using fashion images from the web or photographs of items in your wardrobe, harness your visual communication skills to create a visually-engaging and imaginative fashion styling concept for a target consumer.
You will learn:
- The components of fashion styling
- How to identify, interpret and predict fashion trends
- How to create compelling styling concepts according to gender, body type, and skin tone
- How to execute an effective visual display of your fashion styling concept
- Discover the world of fashion styling.
- Identify and track fashion trends.
- Choose an end-use market to work with e.g sportswear, casualwear, streetwear, eveningwear.
- Identify a target consumer segment their demographics and
- Describe their tastes and lifestyle by creating a customer profile.
- Collect images from the web tocreate a Lifestyle Collage of your target market/group.
- Identify your fashion looks.
- Use sketches, photographs of items from your wardrobe and/or images you can find on the web, tostyle looks for your chosen target consumer.
- Design a Fashion Style Board that highlights your fashion looks/trends. Please see the examples below.
- Investigate magazines that appeal to your target audience.
- Discover the steps to produce an editorial photoshoot.
- Create a Magazine Editorial Theme combining words and images to describe your styling concept for a magazine that appeals to your customer.
- Present your Lifestyle Collage, Fashion Style Board, and Magazine Editorial Theme
- Explore famous fashion brands and discover their formulas for success.
- Develop your own fashion brand, starting with a target consumer group.
- Describe the lifestyles, values and beliefs of this target group.
- Choose a name for your brand.
- Define your brand’s identity in terms of its values, personality and purpose.
- Create a ‘perceptual map’ of brands competing in the target market with yours.
- Position your brand relative to existing brands within the perceptual map.
- Develop a marketing communications campaign for your brand in its target market.
- Present your brand.
- Explain its identity, market positioning and your promotional campaign to support it.
Modules will be delivered through zoom-based class discussions, and individual hands-on projects that students can perform at home. No special skills or equipment are required beyond access to a home computer and Internet access. Class sizes will be small (16 maximum) to facilitate inclusion and interaction.
The program is not for academic credit. On conclusion, students will receive a certificate of completion from the Cal Poly Pomona Huntley College of Agriculture. Each module will run subject to meeting a minimum enrollment.
If modules are cancelled, for any reason, full refunds will be issued promptly.