Create Your Own Fashion Brand - 102
Cycle 1 - Meeting Dates & Times June 21st - 25th 3pm-5pm
Cycle 2 - Meeting Dates & Times July 19th - 23rd 3pm-5pm
Explore the world of fashion brands. Discover their appeal, their value and their secrets to success. Apply the principles of brand management to propose your own brand concept and design an advertising campaign to promote it.
You will learn:
- How to develop your own model fashion brand and corporate identity.
- The opportunities and challenges of developing fashion brands.
- The elements of a successful brand and how to build a fashion brand identity.
- How to position your brand in the market and develop a social media strategy to promote it.
Modules will be delivered through zoom-based class discussions, and individual hands-on projects that students can perform at home. No special skills or equipment are required beyond access to a home computer and Internet access. Class sizes will be small (16 maximum) to facilitate inclusion and interaction.
The program is not for academic credit. On conclusion, students will receive a certificate of completion from the Cal Poly Pomona Huntley College of Agriculture. Each module will run subject to meeting a minimum enrollment.
If modules are cancelled, for any reason, full refunds will be issued promptly.